︎︎︎

Type Dither
This type generator website, developed with p5.js and with help from GPT-4, manipulates text by blurring and segmenting it into round or square forms. The GUI lets you set whether the 'pixels' represent the spaces inside or around the text, type/pixel size, background color, and distortion. Future plans include adding more font options and implementing a feature to export designs as videos.

Year: 2024
Category: UX, Website







Check out the website out here.





Google Material
Joining Google's Material team in June 2022, I've had the pleasure of working at their Chelsea office and contributing to exciting projects that have shaped the evolution of Google's design language. Due to confidentiality agreements, please contact me directly for specifics about my work at Google. 

If you're not familiar with Material Design, Google's design language, these videos provide an introduction to the system's third iteration, Material You.

Year: 2022 – Present
Category: UX, Design Systems







Check out the Google Material website here.




Invoice Generator
A web tool to easily generate invoices created while at 56.

Year: 2021
Category: Website
Collaborator: Peter Li
























The Kickback
I assisted with the design and production of an archival book and accompanying collateral materials for a new charitable organization. The project involved compiling and designing the book over a period of 10 weeks, as well as updating the organization's brand identity to align with their unique initiatives.

Year: 2021
Category: Identity, Publication, Motion, Website
Mentors: Jamal Burger & Jane Zash
Collaborator: Niks
Photography: Tyler Hayward
Publication Page Count: 272












Spreads


The project required me to learn about the content management for long-form books, which involved designing unique asymmetrical layouts for each page. To streamline the process, I created approximately 10 templates to use as a framework for the content.














Four Year Archive


Given the focus on photography within The Kickback, the first four years of the organization generated a large collection of photos. The resulting book, featuring 272 pages of black and white photography, was printed and sold in a limited run of 300 copies.








Merch


To launch the updated brand, we produced hoodies in five colors featuring a bitmapped image from one of The Kickback's sneaker drives on the back. The text bar on the back also includes the year of The Kickback's founding (2016) and the organization's slogan, 'Redefining Community'.








Brand Guide


To maintain consistent usage of the brand's logos and typefaces, I assisted in creating a brand guide for future designers. The guide covers applications such as web and stationery, and I also compiled all necessary design assets into an easily accessible online design kit.









Website


The Kickback's website serves as a platform for receiving donations and inquiries, and also features regularly updated content and stories. My goal in designing the website was to quickly provide visitors with information about the organization and offer easy access to past initiatives and blog posts.






Shoe Boxes


In addition to designing shoeboxes for shoe donations, I created a sticker system to streamline the distribution process. The stickers have designated areas for the recipient's name, the shoe category, and size (ranging from US3.5 to US16) to be marked with a pen.






Check out some of the process work here.















Astrodome
I worked on developing a new identity for the legendary Houston venue, the Astrodome, with the goal of highlighting the venue's iconic dome structure and repositioning it as a premier destination for live music. The branding efforts aimed to revitalize the Astrodome as a sought-after entertainment destination.

Year: 2021
Category: Identity, Motion, Website
Mentor: Jorge Montero

Typefaces: Gravity by ABC Dinamo and DM Sans & Mono by Colophon







The Brand


The Astrodome's brand identity features a classic color palette of blue and orange, a nod to the venue's history as the former home of the Houston Astros.











Digital 


The identity was designed with an emphasis on motion and web applications, utilizing the blue and orange color scheme for highlighting copy. The icon features a scaling bloom animation, and the website and other digital materials include dynamic swipes for revealing images and text.






Stationery

The brand thrives in print, using a combination of the iconic blue and orange colors with a light grain off-white paper stock.
















Physical Application


The Astrodome branding is also meant to function on all sorts of physical applications. From usher’s pins, to wildposting, to merchandise for the general public.







Signage


The identity includes a set of icons to assist with wayfinding. These icons are intended to help visitors navigate the facility more easily and efficiently.




































© 2024 Reed Hollett. All rights reserved.