Manual-style publication on sportswear editorials • This publication is intended to question the origin of technical graphics found in modern sportswear advertising. The folded 13-foot print features apparel designed by Max Condon and photography by Adele Trefry. The book's grid is laser cut into the front and back cover. Two posters are included in the package, along with the printed book. The project was intended to look like a Nike Lab ad campaign.

Year: 2020
Category: Publication, Motion, Website, Photography

Collaborator(s): Adele Trefry and Max Condon

Printed Package

The primary pieces of this project are packaged in a transparent plastic folder. The contents include two posters and a book.

Book Spreads

The book follows the chronology of a sportswear campaign. From research to design and pattern-making, to collection styling, to documentation. The documentation phase also provided extra photographic assets to layer in between.