The Kickback
I assisted with the design and production of an archival book and accompanying collateral materials for a new charitable organization. The project involved compiling and designing the book over a period of 10 weeks, as well as updating the organization's brand identity to align with their unique initiatives.
Category: Identity, Publication, Motion, Website
Mentors: Jamal Burger & Jane Zash
Collaborator: Niks
Photography: Tyler Hayward
Publication Page Count: 272
Spreads
The project required me to learn about the content management for long-form books, which involved designing unique asymmetrical layouts for each page. To streamline the process, I created approximately 10 templates to use as a framework for the content.
Four Year Archive
Given the focus on photography within The Kickback, the first four years of the organization generated a large collection of photos. The resulting book, featuring 272 pages of black and white photography, was printed and sold in a limited run of 300 copies.
Merch
To launch the updated brand, we produced hoodies in five colors featuring a bitmapped image from one of The Kickback's sneaker drives on the back. The text bar on the back also includes the year of The Kickback's founding (2016) and the organization's slogan, 'Redefining Community'.
Brand Guide
To maintain consistent usage of the brand's logos and typefaces, I assisted in creating a brand guide for future designers. The guide covers applications such as web and stationery, and I also compiled all necessary design assets into an easily accessible online design kit.
Website
The Kickback's website serves as a platform for receiving donations and inquiries, and also features regularly updated content and stories. My goal in designing the website was to quickly provide visitors with information about the organization and offer easy access to past initiatives and blog posts.
Shoe Boxes
In addition to designing shoeboxes for shoe donations, I created a sticker system to streamline the distribution process. The stickers have designated areas for the recipient's name, the shoe category, and size (ranging from US3.5 to US16) to be marked with a pen.
